Paramus, New Jersey, resident Fernando Mesa is a highly respected technology leader with more than two decades of professional experience. Since 2020, the Paramus resident has served as CIO and head of technology, data and analytics solutions at BNY Mellon, a New York-based investment management firm. Fernando Mesa has worked for multiple firms in advertising technology, financial services, healthcare and media, with expertise in areas such as big data analytics.
Big data analytics examines large sets of different data types to uncover hidden patterns, market trends, unknown correlations, and customer preferences, among other key information. With today’s technology, it’s possible to carry out such analysis and obtain answers almost immediately, a departure from traditional business intelligence solutions.
With an increasing amount of data today, big data provides numerous opportunities for corporations. Besides faster and better decision-making, big data analytics aids in cost reduction, as its cloud-based platforms store large amounts of data. It also allows businesses to accurately gauge customer satisfaction and needs, enabling them to launch new products and services that align with those needs.
